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The Heroik Hour 11 – The Dark Arts of Social Media

The Heroik Hour 11 – The Dark Arts of Social Media

  https://youtu.be/Y9Py8VyZ1Yo TL:DR - Save 50% on our Dark Arts Guide by using the promo code "heroikhour11" at checkout.  Welcome to the Heroik Hour, the podcast where we discuss and bring together Technology Leadership and Culture giving you a little...

The Heroik Hour 11 – The Dark Arts of Social Media

Introducing The Dark Arts Guide to Social Media

Every marketer and the whole world  seems to tell you, that you need to be all-in and engaged in social media, building a following on every platform, advertising on every platform, and so on. They want you to do it all right? Oh, and to completely dodge the ROI...

Memes 101: Better Know Your Memes

Memes 101: Better Know Your Memes

What is a meme? A “meme” can be a still or animated image used to convey a phrase, concept, or context, it is used to replace words. It is usually a humorous image, video, piece of text, etc. that is copied (often with slight variations) and spread rapidly by Internet...

4 Take Aways From Walmart’s Acquisition of Jet.com

4 Take Aways From Walmart’s Acquisition of Jet.com

1. Buying that which you don’t understand. Jet seemed to inject all of their money into their marketing, on the novelty of curation. There was little evidence to show that they were retaining the customers when the novelty wears off. Jet was just too new. It had a...

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