Look back on your past year. How many initiatives and projects did you tell yourself, your spouse and your team that you were going to accomplish? How much actually got done? Don’t worry, those horrible stats are what most establish owners struggle with and it all...
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The 6 Second Business Strategy – How To Avoid Gimmicks That Sound Like Fitness Scams
I can’t believe you clicked on this. Wait yes I can. Now let’s talk about why first, then, on my honor, I’ll deliver on the promise the 6-second business strategy. Here we go. The Internet is flooded with hollow promises of 90-day marketing programs (funnels, lead...
Episode 14: The 10 Perils of Platforms and 11 Survival Tips to Overcome Them
https://youtu.be/AcRXZJvnLcA Welcome to the Heroik Hour, the podcast where we discuss and bring together Technology Leadership and Culture to help you fired up and mission ready for life. I’m your host, Nicholas McGill, Chief Experience Officer for Heroik Media. Thank...
Capacity Counts: The 5 Lies You Buy Into That Cause You To Bite Off More Than You Can Chew
Look back on your past year. How many initiatives and projects did you tell yourself, your spouse and your team that you were going to accomplish? How much actually got done? Don’t worry, those horrible stats are what most establish owners struggle with and it all...
The 6 Second Business Strategy – How To Avoid Gimmicks That Sound Like Fitness Scams
I can’t believe you clicked on this. Wait yes I can. Now let’s talk about why first, then, on my honor, I’ll deliver on the promise the 6-second business strategy. Here we go. The Internet is flooded with hollow promises of 90-day marketing programs (funnels, lead...
Episode 14: The 10 Perils of Platforms and 11 Survival Tips to Overcome Them
https://youtu.be/AcRXZJvnLcA Welcome to the Heroik Hour, the podcast where we discuss and bring together Technology Leadership and Culture to help you fired up and mission ready for life. I’m your host, Nicholas McGill, Chief Experience Officer for Heroik Media. Thank...
I Want to Believe But…Why Quantifying Social Capital is So Completely Full of It
TL:DR - Digital metrics of Social Capital like (followers, likes, connections) fail to fulfill their primary function - to accurately measure and account for the influence and reach of relationships between brands, platforms, and audience. The systems and...
The 4 Secret Methods The Top Social Media Marketers Use to Work Around Pay to Play Platforms Like Facebook
Want more bang for your buck on social media? I’m sick of people getting robbed on it, and then called wrong or negative when they get frustrated. It’s not you. It’s them. Here are 3 sneaky methods the top marketers are using to work-around the BS of Facebook and...
The Heroik Hour 11 – The Dark Arts of Social Media
https://youtu.be/Y9Py8VyZ1Yo TL:DR - Save 50% on our Dark Arts Guide by using the promo code "heroikhour11" at checkout. Welcome to the Heroik Hour, the podcast where we discuss and bring together Technology Leadership and Culture giving you a little...
Introducing The Dark Arts Guide to Social Media
Every marketer and the whole world seems to tell you, that you need to be all-in and engaged in social media, building a following on every platform, advertising on every platform, and so on. They want you to do it all right? Oh, and to completely dodge the ROI...
Memes 101: Better Know Your Memes
What is a meme? A “meme” can be a still or animated image used to convey a phrase, concept, or context, it is used to replace words. It is usually a humorous image, video, piece of text, etc. that is copied (often with slight variations) and spread rapidly by Internet...
4 Take Aways From Walmart’s Acquisition of Jet.com
1. Buying that which you don’t understand. Jet seemed to inject all of their money into their marketing, on the novelty of curation. There was little evidence to show that they were retaining the customers when the novelty wears off. Jet was just too new. It had a...
Creating Inbox Awesome: The Amazingly Successful Heroik Outreach Email Formula
Meeting someone once or twice is pretty easy. Creating a robust professional relationship requires work and TLC. You can run into the same person at a mixer or 3. Connecting in meaningful ways, or even reconnecting, proves to be an elusive skill for most. If you're...
I Want to Believe But…Why Quantifying Social Capital is So Completely Full of It
The 4 Secret Methods The Top Social Media Marketers Use to Work Around Pay to Play Platforms Like Facebook
The Heroik Hour 11 – The Dark Arts of Social Media
Introducing The Dark Arts Guide to Social Media
Memes 101: Better Know Your Memes
4 Take Aways From Walmart’s Acquisition of Jet.com
Staff Picks
Heavy Rotation: EDC -SpyderCo Tenacious Review
Podcast 206 – What to Do When You Have No Map
The Heroik Hour Podcast #205 – Overestimating Capacity & Underestimating Effort Required
The Heroik Hour Podcast #204 – OffMode
7 Symptoms of The Business Killing Habit That Nukes Your Plans And Cripples Your Productivity
Capacity Counts: The 5 Lies You Buy Into That Cause You To Bite Off More Than You Can Chew
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