TL:DR - Digital metrics of Social Capital like (followers, likes, connections) fail to fulfill their primary function - to accurately measure and account for the influence and reach of relationships between brands, platforms, and audience. The systems and...
Want more bang for your buck on social media? I’m sick of people getting robbed on it, and then called wrong or negative when they get frustrated. It’s not you. It’s them. Here are 3 sneaky methods the top marketers are using to work-around the BS of Facebook and...
https://youtu.be/Y9Py8VyZ1Yo TL:DR - Save 50% on our Dark Arts Guide by using the promo code "heroikhour11" at checkout. Welcome to the Heroik Hour, the podcast where we discuss and bring together Technology Leadership and Culture giving you a little...
The way we communicate has changed forever. Talk is cheap and a picture is worth a thousand words right? Yet how many in your organization are visually conversant in the new language? How many on your team are digitally literate? How many are at least visually...
Not all memories are treated equally. A memory bias is a cognitive bias that either enhances or impairs the recall of a memory (either the chances that the memory will be recalled at all, or the amount of time it takes for it to be recalled, or both), or that alters...
Relationships : The MVP of Metrics Track this: The number of people you are serving face to face, the type, level and commitment to service. Simply tracking and valuing this will make it easier for you to create and give more value in your products and services, and...
Track This: The number of visitors who interact with your business, and the experiential paths they take. Traffic, or the number of visitors who interact with your business or endeavor is incredibly important to measure. Whether you have a website or a brick and...
Below is a free chapter from our book, The Heroik Power of Headlines. If you like this post, you'll love our book. If you find this content leaves you with a lot of questions, you'll also love our book. Read on and enjoy! You’ve heard it said from every corner of the...
There are many books out there disguised as how-to's, prompting you to tell your story through social media, and to use it as a platform to build a more authentic brand. But let's be real, most of these books are far removed of specifics with watered...
In June of 2013 REI reduced it’s lifetime return policy to just one year - equivalent or lower than the manufacturer’s warranty. Citing the growth of abuse of the long time policy, REI decided to end it’s original 100% Lifetime Satisfaction Guaranteed...
It is in Heroik Media's best interest to improve image and competitive climate of social business. So, to that end, we will make a substantial effort to raise the bar, increasing the expectation placed on the local social media and business community by...
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