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The Heroik Hour 11 – The Dark Arts of Social Media

  https://youtu.be/Y9Py8VyZ1Yo TL:DR - Save 50% on our Dark Arts Guide by using the promo code "heroikhour11" at checkout.  Welcome to the Heroik Hour, the podcast where we discuss and bring together Technology Leadership and Culture giving you a little...

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The Art of Speaking Visually: How Images Drive Action

The Art of Speaking Visually: How Images Drive Action

The way we communicate has changed forever. Talk is cheap and a picture is worth a thousand words right? Yet how many in your organization are visually conversant in the new language? How many on your team are digitally literate? How many are at least visually...

38 Memory Biases That Change The Story

38 Memory Biases That Change The Story

Not all memories are treated equally. A memory bias is a cognitive bias that either enhances or impairs the recall of a memory (either the chances that the memory will be recalled at all, or the amount of time it takes for it to be recalled, or both), or that alters...

Relationships : The MVP of Metrics

Relationships : The MVP of Metrics

Relationships : The MVP of Metrics Track this: The number of people you are serving face to face, the type, level and commitment to service. Simply tracking and valuing this will make it easier for you to create and give more value in your products and services, and...

Track Your Traffic

Track Your Traffic

Track This: The number of visitors who interact with your business, and the experiential paths they take. Traffic, or the number of visitors who interact with your business or endeavor is incredibly important to measure. Whether you have a website or a brick and...

How I Met Your Story: 12 Copywriting Formulas for Heroik Content

How I Met Your Story: 12 Copywriting Formulas for Heroik Content

Below is a free chapter from our book, The Heroik Power of Headlines. If you like this post, you'll love our book. If you find this content leaves you with a lot of questions, you'll also love our book. Read on and enjoy! You’ve heard it said from every corner of the...

Must Read: The Heroik Power of Headlines

Must Read: The Heroik Power of Headlines

There are many books out there disguised as how-to's, prompting you to tell your story through social media, and to use it as a platform to build a more authentic brand. But let's be real, most of these books are far removed of specifics with watered...

Saving a Cherished Brand: REI’s Eroding Customer Experience

Saving a Cherished Brand: REI’s Eroding Customer Experience

In June of 2013 REI reduced it’s lifetime return policy to just one year - equivalent or lower than the manufacturer’s warranty.  Citing the growth of abuse of the long time policy, REI decided to end it’s original 100% Lifetime Satisfaction Guaranteed...

10 Sobering Realities in Social Media

10 Sobering Realities in Social Media

It is in  Heroik Media's best interest to improve image and competitive climate of social business. So, to that end, we will make a substantial effort to raise the bar, increasing the expectation placed on the local social media and business community by...

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