Every marketer and the whole world seems to tell you, that you need to be all-in and engaged in social media, building a following on every platform, advertising on every platform, and so on. They want you to do it all right? Oh, and to completely dodge the ROI...
What is a meme? A “meme” can be a still or animated image used to convey a phrase, concept, or context, it is used to replace words. It is usually a humorous image, video, piece of text, etc. that is copied (often with slight variations) and spread rapidly by Internet...
1. Buying that which you don’t understand. Jet seemed to inject all of their money into their marketing, on the novelty of curation. There was little evidence to show that they were retaining the customers when the novelty wears off. Jet was just too new. It had a...
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