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Built in R-Town: How We Gave Roseville a New Identity

In the Heroik Innovation Lab (HIL) we started a community outreach project called Built in R-Town (Roseville, CA). We started with an identity campaign for the city of Roseville, which had yet to differentiate itself as anything other than a Sacramento suburb with a...

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Built in R-Town: How We Gave Roseville a New Identity

In the Heroik Innovation Lab (HIL) we started a community outreach project called Built in R-Town (Roseville, CA). We started with an identity campaign for the city of Roseville, which had yet to differentiate itself as anything other than a Sacramento suburb with a...

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