Look back on your past year. How many initiatives and projects did you tell yourself, your spouse and your team that you were going to accomplish? How much actually got done? Don’t worry, those horrible stats are what most establish owners struggle with and it all...
Overestimating your capacity is a bad keystone habit that enables a lot of other self-sabotaging habits, and while there are ways to turn things around, as with any addiction, you’ll be vulnerable to repeating bad problems and must maintain constant vigilance. This...
Being aware of your true, effective work capacity as an individual and as a company is an essential life skill. Most established business owners struggle with it. Overestimating what they can do & underestimating the effort required, is a surefire, one-two recipe...
I can’t believe you clicked on this. Wait yes I can. Now let’s talk about why first, then, on my honor, I’ll deliver on the promise the 6-second business strategy. Here we go. The Internet is flooded with hollow promises of 90-day marketing programs (funnels, lead...
Is constantly flying by the seat of your pants a sustainable strategy? Can you make it to big wins just by cycling through the trending tactics of the moment? There are many out there who proudly swear by this approach and just wing it. And there are many more who...
Just what the heck is a growth engine anyway? Where do you find them? How are they different from marketing solutions you can buy off the shelf? What exactly does the term Growth Engine mean? In this post we’ll cover the gist, key components, to help you filter out...
When people talk about the 80/20 Rule, they are most often referring to the idea that 20% of an effort produces 80% of the desired results. And that by focusing on enhancing that 20% you can optimize your business. However, there are a few problems with this concept...
You’ve probably never heard of it. One of the simplest ways to regularly drive repeat customers and referrals is to strive to achieve and maintain operational integrity. Simply put it is the measure of alignment between your hype and your hustle, your words and your...
https://youtu.be/AcRXZJvnLcA Welcome to the Heroik Hour, the podcast where we discuss and bring together Technology Leadership and Culture to help you fired up and mission ready for life. I’m your host, Nicholas McGill, Chief Experience Officer for Heroik Media. Thank...
TL:DR - Digital metrics of Social Capital like (followers, likes, connections) fail to fulfill their primary function - to accurately measure and account for the influence and reach of relationships between brands, platforms, and audience. The systems and...
It’s true. Beneath the hub bub and spam of traditional, mainstream social networks, and miles beyond the drudgery of LinkedIn, there exists a different kind of community, a corporate underground, that offers amongst other things, access to a treasure trove of...
1. Buying that which you don’t understand. Jet seemed to inject all of their money into their marketing, on the novelty of curation. There was little evidence to show that they were retaining the customers when the novelty wears off. Jet was just too new. It had a...
Part One in Our 4 Part Series - An Introduction to Dirigible Architecture If you think about the standard approach to elevating your position; the good ole hard work corporate ladder model, it completely relies on years of effort and energy with little to no...
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