Being aware of your true, effective work capacity as an individual and as a company is an essential life skill. Most established business owners struggle with it. Overestimating what they can do & underestimating the effort required, is a surefire, one-two recipe...
Being unaware of your true effective capacity as an individual and as a company is deadly. If the leader of the company overestimates his capacity, he’ll flood his company with unrealistic expectations, fantasy projects, and vague goals that will cripple the...
If you've been following the #OffMode series, you know that most people struggle with a lot of stress, anxiety and depression, and most of it shares a common source - our digital lifestyles and unchecked information diets. #OffMode is all about cultivating a...
Just what the heck is a growth engine anyway? Where do you find them? How are they different from marketing solutions you can buy off the shelf? What exactly does the term Growth Engine mean? In this post we’ll cover the gist, key components, to help you filter out...
When people talk about the 80/20 Rule, they are most often referring to the idea that 20% of an effort produces 80% of the desired results. And that by focusing on enhancing that 20% you can optimize your business. However, there are a few problems with this concept...
You’ve probably never heard of it. One of the simplest ways to regularly drive repeat customers and referrals is to strive to achieve and maintain operational integrity. Simply put it is the measure of alignment between your hype and your hustle, your words and your...
https://youtu.be/AcRXZJvnLcA Welcome to the Heroik Hour, the podcast where we discuss and bring together Technology Leadership and Culture to help you fired up and mission ready for life. I’m your host, Nicholas McGill, Chief Experience Officer for Heroik Media. Thank...
TL:DR - Digital metrics of Social Capital like (followers, likes, connections) fail to fulfill their primary function - to accurately measure and account for the influence and reach of relationships between brands, platforms, and audience. The systems and...
It’s true. Beneath the hub bub and spam of traditional, mainstream social networks, and miles beyond the drudgery of LinkedIn, there exists a different kind of community, a corporate underground, that offers amongst other things, access to a treasure trove of...
1. Buying that which you don’t understand. Jet seemed to inject all of their money into their marketing, on the novelty of curation. There was little evidence to show that they were retaining the customers when the novelty wears off. Jet was just too new. It had a...
Part One in Our 4 Part Series - An Introduction to Dirigible Architecture If you think about the standard approach to elevating your position; the good ole hard work corporate ladder model, it completely relies on years of effort and energy with little to no...
The way we communicate has changed forever. Talk is cheap and a picture is worth a thousand words right? Yet how many in your organization are visually conversant in the new language? How many on your team are digitally literate? How many are at least visually...
When it comes to successful digital transformation, most businesses have a lot of growing up to do. On the quest for the competitive edge in the Digital Age, simply adding technology to your business model will not get you that edge. What you need, is a clear...
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