TL:DR - Digital metrics of Social Capital like (followers, likes, connections) fail to fulfill their primary function - to accurately measure and account for the influence and reach of relationships between brands, platforms, and audience. The systems and...
Want more bang for your buck on social media? I’m sick of people getting robbed on it, and then called wrong or negative when they get frustrated. It’s not you. It’s them. Here are 3 sneaky methods the top marketers are using to work-around the BS of Facebook and...
Are you struggling with calculating ROI on your big data initiatives? You’re not alone. Many are reluctant to ask their peers about it, others don’t talk about it, but the elephant in the room needs to come atop the agenda, as does the culture that finds it...
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