I can’t believe you clicked on this. Wait yes I can. Now let’s talk about why first, then, on my honor, I’ll deliver on the promise the 6-second business strategy. Here we go. The Internet is flooded with hollow promises of 90-day marketing programs (funnels, lead...
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Episode 14: The 10 Perils of Platforms and 11 Survival Tips to Overcome Them
https://youtu.be/AcRXZJvnLcA Welcome to the Heroik Hour, the podcast where we discuss and bring together Technology Leadership and Culture to help you fired up and mission ready for life. I’m your host, Nicholas McGill, Chief Experience Officer for Heroik Media. Thank...
I Want to Believe But…Why Quantifying Social Capital is So Completely Full of It
TL:DR - Digital metrics of Social Capital like (followers, likes, connections) fail to fulfill their primary function - to accurately measure and account for the influence and reach of relationships between brands, platforms, and audience. The systems and...
4 Take Aways From Walmart’s Acquisition of Jet.com
1. Buying that which you don’t understand. Jet seemed to inject all of their money into their marketing, on the novelty of curation. There was little evidence to show that they were retaining the customers when the novelty wears off. Jet was just too new. It had a...
Creating Inbox Awesome: The Amazingly Successful Heroik Outreach Email Formula
Meeting someone once or twice is pretty easy. Creating a robust professional relationship requires work and TLC. You can run into the same person at a mixer or 3. Connecting in meaningful ways, or even reconnecting, proves to be an elusive skill for most. If you're...
The Art of Speaking Visually: How Images Drive Action
The way we communicate has changed forever. Talk is cheap and a picture is worth a thousand words right? Yet how many in your organization are visually conversant in the new language? How many on your team are digitally literate? How many are at least visually...
38 Memory Biases That Change The Story
Not all memories are treated equally. A memory bias is a cognitive bias that either enhances or impairs the recall of a memory (either the chances that the memory will be recalled at all, or the amount of time it takes for it to be recalled, or both), or that alters...
Relationships : The MVP of Metrics
Relationships : The MVP of Metrics Track this: The number of people you are serving face to face, the type, level and commitment to service. Simply tracking and valuing this will make it easier for you to create and give more value in your products and services, and...
Track Your Traffic
Track This: The number of visitors who interact with your business, and the experiential paths they take. Traffic, or the number of visitors who interact with your business or endeavor is incredibly important to measure. Whether you have a website or a brick and...
How I Met Your Story: 12 Copywriting Formulas for Heroik Content
Below is a free chapter from our book, The Heroik Power of Headlines. If you like this post, you'll love our book. If you find this content leaves you with a lot of questions, you'll also love our book. Read on and enjoy! You’ve heard it said from every corner of the...
Must Read: The Heroik Power of Headlines
There are many books out there disguised as how-to's, prompting you to tell your story through social media, and to use it as a platform to build a more authentic brand. But let's be real, most of these books are far removed of specifics with watered...
Saving a Cherished Brand: REI’s Eroding Customer Experience
In June of 2013 REI reduced it’s lifetime return policy to just one year - equivalent or lower than the manufacturer’s warranty. Citing the growth of abuse of the long time policy, REI decided to end it’s original 100% Lifetime Satisfaction Guaranteed...
10 Sobering Realities in Social Media
It is in Heroik Media's best interest to improve image and competitive climate of social business. So, to that end, we will make a substantial effort to raise the bar, increasing the expectation placed on the local social media and business community by...
Staff Picks
10 Unstoppable Strategies to Build Your Digital Empire (Even If You’re Busy, Broke, and Flying Solo)
11 Tips on How to Develop A Formidable Business Plan
10 Tips For Managing Finances As A Solopreneur
The Heroik Podcast #302 – Notion Mastery & Beyond PART 2 – W/ Marie Poulin
The Heroik Life Podcast #301 – Notion Mastery With Marie Poulin
20 Inspirational Summer Quotes That Will Have You Chasing The Sun
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