Field Intel Archive

Marketing & Audience

Marketing and Audience covers how attention is earned and kept. Influence, relevance, media, publishing, and visibility all sit here, along with the work of building direct relationships rather than renting them. The AIR framework lives in this domain.

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Marketing & Audience

Dispatches

39 Dispatches

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Field Notes

“Yeah… I’m Thinking I’m Back.”: Life in Stealth Mode as an Outspoken, Christian Conservative in Tech

For the past decade, I’ve been living like a ghost in the machine; an undercover operative embedded deep in enemy […]

August 5, 2025

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Field Notes

20 Key Takeaways on Negotiations From Chris Voss’ “Never Split the Difference”

"Never Split the Difference: Negotiating As If Your Life Depended On It" by Chris Voss is a powerful guide to […]

August 13, 2024

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Heroik Principles

Thriving In The Post “4 Hour Work Week” Era: 10 Ruthless Strategies to Build a Digital Empire With Zero Outsourcing

Listen up, future digital moguls. You're about to get a masterclass in building an online business empire without burning cash […]

August 12, 2024

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Insights

10 Unstoppable Strategies to Build Your Digital Empire (Even If You’re Busy, Broke, and Flying Solo)

Are you dreaming of building a thriving digital empire but feel trapped by a busy family life, zero budget for […]

August 12, 2024

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Insights

Capacity Counts: The 5 Lies You Buy Into That Cause You To Bite Off More Than You Can Chew

Look back on your past year. How many initiatives and projects did you tell yourself, your spouse and your team […]

January 9, 2019

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Field Guides

The 6 Second Business Strategy – How To Avoid Gimmicks That Sound Like Fitness Scams

I can’t believe you clicked on this. Wait yes I can. Now let’s talk about why first, then, on my […]

November 28, 2018

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Field Guides

Where Hustle and Hype Meet – 5 Steps to Build Your Operational Integrity

You’ve probably never heard of it. One of the simplest ways to regularly drive repeat customers and referrals is to […]

October 17, 2018

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Insights

The Heroik Hour Podcast 019 – Developing a Personal Brand: 8 Questions of Character

https://youtu.be/iY3vDJfELL0 Welcome to the Heroik Hour, the podcast where we discuss and bring together Technology Leadership and Culture to help […]

January 4, 2017

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Insights

The Heroik Hour Podcast 018 – 7 Deadly Symptoms of Life without a CAPE

https://youtu.be/FARi10M_tQM Welcome to the Heroik Hour, the podcast where we get you mission ready for life by giving you a […]

January 4, 2017