Field Intel Archive

Marketing and Audience

Marketing and Audience covers how attention is earned and kept. Influence, relevance, media, publishing, and visibility all sit here, along with the work of building direct relationships rather than renting them. The AIR framework lives in this domain.

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Marketing and Audience

Dispatches

40 Dispatches

Cadence

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Field Notes

“Yeah… I’m Thinking I’m Back.”: Life in Stealth Mode as an Outspoken, Christian Conservative in Tech

For the past decade, I’ve been living like a ghost in the machine; an undercover operative embedded deep in enemy […]

August 5, 2025

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Heroik Principles

Heroik Culture Is Our Growth Engine: 8 Keys to High Performance Culture

Heroik Culture Is Our Growth Engine: 8 Keys to High Performance Culture At Heroik, we firmly believe that culture isn't […]

August 21, 2024

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Field Notes

20 Key Takeaways on Negotiations From Chris Voss’ “Never Split the Difference”

20 Key Takeaways on Negotiations From Chris Voss’ “Never Split the Difference” "Never Split the Difference: Negotiating As If Your […]

August 13, 2024

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Heroik Principles

Revamping The 4 Hour Work Week: 10 Ruthless Strategies to Build a Digital Empire With Zero Outsourcing

Thriving In The Post “4 Hour Work Week” Era: 10 Ruthless Strategies to Build a Digital Empire With Zero Outsourcing […]

August 12, 2024

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Insights

10 Unstoppable Strategies to Build Your Digital Empire (Even If You’re Busy, Broke, and Flying Solo)

10 Unstoppable Strategies to Build Your Digital Empire (Even If You're Busy, Broke, and Flying Solo) Are you dreaming of […]

August 12, 2024

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Insights

Capacity Counts: The 5 Lies You Buy Into That Cause You To Bite Off More Than You Can Chew

Look back on your past year. How many initiatives and projects did you tell yourself, your spouse and your team […]

January 9, 2019

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Field Guides

The 6 Second Business Strategy – How To Avoid Gimmicks That Sound Like Fitness Scams

I can’t believe you clicked on this. Wait yes I can. Now let’s talk about why first, then, on my […]

November 28, 2018

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Field Guides

Where Hustle and Hype Meet – 5 Steps to Build Your Operational Integrity

You’ve probably never heard of it. One of the simplest ways to regularly drive repeat customers and referrals is to […]

October 17, 2018

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Insights

The Heroik Hour Podcast 019 – Developing a Personal Brand: 8 Questions of Character

https://youtu.be/iY3vDJfELL0 Welcome to the Heroik Hour, the podcast where we discuss and bring together Technology Leadership and Culture to help […]

January 4, 2017