Field Intel Archive
Marketing and Audience
Marketing and Audience covers how attention is earned and kept. Influence, relevance, media, publishing, and visibility all sit here, along with the work of building direct relationships rather than renting them. The AIR framework lives in this domain.
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Marketing and Audience
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Field Notes
“Yeah… I’m Thinking I’m Back.”: Life in Stealth Mode as an Outspoken, Christian Conservative in Tech
For the past decade, I’ve been living like a ghost in the machine; an undercover operative embedded deep in enemy […]
August 5, 2025
Heroik Principles
Heroik Culture Is Our Growth Engine: 8 Keys to High Performance Culture
Heroik Culture Is Our Growth Engine: 8 Keys to High Performance Culture At Heroik, we firmly believe that culture isn't […]
August 21, 2024
Field Notes
20 Key Takeaways on Negotiations From Chris Voss’ “Never Split the Difference”
20 Key Takeaways on Negotiations From Chris Voss’ “Never Split the Difference” "Never Split the Difference: Negotiating As If Your […]
August 13, 2024
Heroik Principles
Revamping The 4 Hour Work Week: 10 Ruthless Strategies to Build a Digital Empire With Zero Outsourcing
Thriving In The Post “4 Hour Work Week” Era: 10 Ruthless Strategies to Build a Digital Empire With Zero Outsourcing […]
August 12, 2024
Insights
10 Unstoppable Strategies to Build Your Digital Empire (Even If You’re Busy, Broke, and Flying Solo)
10 Unstoppable Strategies to Build Your Digital Empire (Even If You're Busy, Broke, and Flying Solo) Are you dreaming of […]
August 12, 2024
Insights
Capacity Counts: The 5 Lies You Buy Into That Cause You To Bite Off More Than You Can Chew
Look back on your past year. How many initiatives and projects did you tell yourself, your spouse and your team […]
January 9, 2019
Field Guides
The 6 Second Business Strategy – How To Avoid Gimmicks That Sound Like Fitness Scams
I can’t believe you clicked on this. Wait yes I can. Now let’s talk about why first, then, on my […]
November 28, 2018
Field Guides
Where Hustle and Hype Meet – 5 Steps to Build Your Operational Integrity
You’ve probably never heard of it. One of the simplest ways to regularly drive repeat customers and referrals is to […]
October 17, 2018









