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2014 Wake Island Mud Run

Heroik Media working with Wake Island Water Sports created the 2014 Wake Island Mud Run. Project Overview: The Wake Island Mud Run was a 5k, family friendly fun run around the Wake Island WaterPark in Roseville, CA. This was a massive project with a lean budget and...

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Exploring Challenges at SMUD

I recently met with a team  from SMUD at their headquarters in Sacramento, CA to discuss how to improve collaborative calendaring to increase engagement and efficiency with internal teams, volunteers and public outreach efforts.  What was a new media geek and...

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2014 Wake Island Mud Run

2014 Wake Island Mud Run

Heroik Media working with Wake Island Water Sports created the 2014 Wake Island Mud Run. Project Overview: The Wake Island Mud Run was a 5k, family friendly fun run around the Wake Island WaterPark in Roseville, CA. This was a massive project with a lean budget and...

Saving a Cherished Brand: REI’s Eroding Customer Experience

Saving a Cherished Brand: REI’s Eroding Customer Experience

In June of 2013 REI reduced it’s lifetime return policy to just one year - equivalent or lower than the manufacturer’s warranty.  Citing the growth of abuse of the long time policy, REI decided to end it’s original 100% Lifetime Satisfaction Guaranteed...

Exploring Challenges at SMUD

I recently met with a team  from SMUD at their headquarters in Sacramento, CA to discuss how to improve collaborative calendaring to increase engagement and efficiency with internal teams, volunteers and public outreach efforts.  What was a new media geek and...

Ruck For The Fur- Preview Run

Ruck For The Fur- Preview Run

Project Overview The Ruck For the Fur was designed to be a military style, team-building, group event for active cross-fit types, benefitting the SPCA. Throughout the 10k ruck, participants would be hauling bags of pet food from a local park, all the way to the SPCA,...

Making A Haul

Making A Haul

Team Heroik started training for the 2011 Tough Mudder with a Team Building exercise that turned into an exercise in beach combing and some personal observations.

23 Things You Can Learn From a Lego MBA

23 Things You Can Learn From a Lego MBA

What you can learn from the Lego MBA It's a successful Gamified Environment, with Interactive, Visual and Persistent engagement creates value. Environments like this scale nicely when the user base reaches a certain size . The game dynamic with the most pull that kept...

Making A Haul

Making A Haul

Team Heroik started training for the 2011 Tough Mudder with a Team Building exercise that turned into an exercise in beach combing and some personal observations.

read more
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