There are still those out there, who have yet to be convinced that their business is in the Danger Zone and now is time for War Time Leadership. Here's how to tell... There is a sudden realization of a fast-moving lethal threat to your organization or entire industry....
You are 34X more likely to convert face to face than via email. Think about how much harder you have to work, even though email scales, you are still fighting many more forces working against you, like spam filters, the ease of saying “No” or “Unsubscribe” and so on....
Are you here to win? Or are you here to play? Just as we separate fun vs. competitive sports leagues, ensure that both get the support development and enjoyable experience they need and desire, we need the same with startup pitch competitions. Market viability is the...
Want more bang for your buck on social media? I’m sick of people getting robbed on it, and then called wrong or negative when they get frustrated. It’s not you. It’s them. Here are 3 sneaky methods the top marketers are using to work-around the BS of Facebook and...
https://youtu.be/Y9Py8VyZ1Yo TL:DR - Save 50% on our Dark Arts Guide by using the promo code "heroikhour11" at checkout. Welcome to the Heroik Hour, the podcast where we discuss and bring together Technology Leadership and Culture giving you a little...
https://youtu.be/JI6panzn0Vw Welcome to the Heroik Hour, the podcast where we discuss and bring together Technology Leadership and Culture giving you a little Heroik TLC to get your growth engine rev’d up and mission ready for life. I’m your host, Nicholas McGill ,...
It’s true. Beneath the hub bub and spam of traditional, mainstream social networks, and miles beyond the drudgery of LinkedIn, there exists a different kind of community, a corporate underground, that offers amongst other things, access to a treasure trove of...
Every marketer and the whole world seems to tell you, that you need to be all-in and engaged in social media, building a following on every platform, advertising on every platform, and so on. They want you to do it all right? Oh, and to completely dodge the ROI...
What is a meme? A “meme” can be a still or animated image used to convey a phrase, concept, or context, it is used to replace words. It is usually a humorous image, video, piece of text, etc. that is copied (often with slight variations) and spread rapidly by Internet...
https://youtu.be/N5weA495sMo Disclaimer: Below is the script I use and riff from for the show. It doesn't have everything, and if you're looking for the hidden track after party and the tips and nuggets therein, you'll have to listen to the entire end of the show. The...
https://youtu.be/WktjANFsm2E The Heroik Hour Episode 8 - How to Supercharge Your Self Worth DRAFT 2 Hey There, and welcome to the Heroik Hour, the podcast where we discuss and bring together Technology Leadership and Culture giving you a little Heroik TLC to...
1. Buying that which you don’t understand. Jet seemed to inject all of their money into their marketing, on the novelty of curation. There was little evidence to show that they were retaining the customers when the novelty wears off. Jet was just too new. It had a...
Let’s dive right in. Marissa Mayer got a lot of press, hype and buzz when she took over. She was very influential force for women. However, professionally, her strategy was scattered, and her tactics were cherry picked from plays that were over-hyped and poorly...
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