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2014 Wake Island Mud Run

Heroik Media working with Wake Island Water Sports created the 2014 Wake Island Mud Run. Project Overview: The Wake Island Mud Run was a 5k, family friendly fun run around the Wake Island WaterPark in Roseville, CA. This was a massive project with a lean budget and...

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Ruck For The Fur- Preview Run

Project Overview The Ruck For the Fur was designed to be a military style, team-building, group event for active cross-fit types, benefitting the SPCA. Throughout the 10k ruck, participants would be hauling bags of pet food from a local park, all the way to the SPCA,...

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2014 Wake Island Mud Run

2014 Wake Island Mud Run

Heroik Media working with Wake Island Water Sports created the 2014 Wake Island Mud Run. Project Overview: The Wake Island Mud Run was a 5k, family friendly fun run around the Wake Island WaterPark in Roseville, CA. This was a massive project with a lean budget and...

Saving a Cherished Brand: REI’s Eroding Customer Experience

Saving a Cherished Brand: REI’s Eroding Customer Experience

In June of 2013 REI reduced it’s lifetime return policy to just one year - equivalent or lower than the manufacturer’s warranty.  Citing the growth of abuse of the long time policy, REI decided to end it’s original 100% Lifetime Satisfaction Guaranteed...

Ruck For The Fur- Preview Run

Ruck For The Fur- Preview Run

Project Overview The Ruck For the Fur was designed to be a military style, team-building, group event for active cross-fit types, benefitting the SPCA. Throughout the 10k ruck, participants would be hauling bags of pet food from a local park, all the way to the SPCA,...

Making A Haul

Making A Haul

Team Heroik started training for the 2011 Tough Mudder with a Team Building exercise that turned into an exercise in beach combing and some personal observations.

23 Things You Can Learn From a Lego MBA

23 Things You Can Learn From a Lego MBA

What you can learn from the Lego MBA It's a successful Gamified Environment, with Interactive, Visual and Persistent engagement creates value. Environments like this scale nicely when the user base reaches a certain size . The game dynamic with the most pull that kept...

Making A Haul

Making A Haul

Team Heroik started training for the 2011 Tough Mudder with a Team Building exercise that turned into an exercise in beach combing and some personal observations.

read more

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