Heroik Media working with Wake Island Water Sports created the 2014 Wake Island Mud Run. Project Overview: The Wake Island Mud Run was a 5k, family friendly fun run around the Wake Island WaterPark in Roseville, CA. This was a massive project with a lean budget and...
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Saving a Cherished Brand: REI’s Eroding Customer Experience
In June of 2013 REI reduced it’s lifetime return policy to just one year - equivalent or lower than the manufacturer’s warranty. Citing the growth of abuse of the long time policy, REI decided to end it’s original 100% Lifetime Satisfaction Guaranteed...
Ruck For The Fur- Preview Run
Project Overview The Ruck For the Fur was designed to be a military style, team-building, group event for active cross-fit types, benefitting the SPCA. Throughout the 10k ruck, participants would be hauling bags of pet food from a local park, all the way to the SPCA,...

2014 Wake Island Mud Run
Heroik Media working with Wake Island Water Sports created the 2014 Wake Island Mud Run. Project Overview: The Wake Island Mud Run was a 5k, family friendly fun run around the Wake Island WaterPark in Roseville, CA. This was a massive project with a lean budget and...

Saving a Cherished Brand: REI’s Eroding Customer Experience
In June of 2013 REI reduced it’s lifetime return policy to just one year - equivalent or lower than the manufacturer’s warranty. Citing the growth of abuse of the long time policy, REI decided to end it’s original 100% Lifetime Satisfaction Guaranteed...

Ruck For The Fur- Preview Run
Project Overview The Ruck For the Fur was designed to be a military style, team-building, group event for active cross-fit types, benefitting the SPCA. Throughout the 10k ruck, participants would be hauling bags of pet food from a local park, all the way to the SPCA,...

Making A Haul
Team Heroik started training for the 2011 Tough Mudder with a Team Building exercise that turned into an exercise in beach combing and some personal observations.

23 Things You Can Learn From a Lego MBA
What you can learn from the Lego MBA It's a successful Gamified Environment, with Interactive, Visual and Persistent engagement creates value. Environments like this scale nicely when the user base reaches a certain size . The game dynamic with the most pull that kept...
Making A Haul
Team Heroik started training for the 2011 Tough Mudder with a Team Building exercise that turned into an exercise in beach combing and some personal observations.
23 Things You Can Learn From a Lego MBA
Staff Picks
Podcast 206 – What to Do When You Have No Map
The Heroik Hour Podcast #205 – Overestimating Capacity & Underestimating Effort Required
The Heroik Hour Podcast #204 – OffMode
7 Symptoms of The Business Killing Habit That Nukes Your Plans And Cripples Your Productivity
Capacity Counts: The 5 Lies You Buy Into That Cause You To Bite Off More Than You Can Chew
Getting It Done: 3 Steps to Help You Stop Overestimating Your Capacity & Underestimating The Effort Required

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